MOTOR Austin

The Auto Enthusiast's Guide to Austin.


Business News [clear]

Murpho’s Customs and Rods PRESS RELEASE

By: motoraustin 3/10/2011 6:05:27 PM

Murpho's Austin Hot Rods and Customs

Murpho’s Customs and Rods Brings a California Style
Hot Rod Restoration Shop to Austin

Shop Soon to Become a Community Hub for Custom Car Enthusiasts

AUSTIN, Texas – March 10, 2011 – There’s a new touch of classic hot rod style coming to Austin just in time for the 10th Annual Lonestar Rod & Kustom Roundup. Murpho’s Customs and Rods is converting a service station built in 1941 at 1700 Fortview Road into the center of the Austin custom car scene.

“Our shop is bringing the California hot rod style to the Lone Star State,” said Murph, owner of Murpho’s Customs and Rods. “We are excited about colliding two passions to make a really amazing location.”

After 25 years in the California classic car scene, Murph is bringing his Golden State style of chops to Austin. His cars have been recognized and received awards at shows and in magazines all over the world. His unique style and humbleness will be a great addition to the Austin hot rod scene.

“We’ve got a little bit of everything sitting in the shop right now,” Murph said. “We’re restoring some cars for shop projects and have some of our favorite completes here to check out. This is my true passion and I wanted to have a location that I could share that interest with everyone.”

Murpho’s Customs and Rods is designed to be a community place for hot rod aficionados to hang out and enjoy the scene. They’ve renovated the shop, and you might have even noticed the large bearded lady going up on the front of the location. The retail side of the shop has vintage items, a slew of lifestyle apparel for men, women and kids, a lounge with a pool table and a whole collection of hot rod related accessories.

“We really want our place to be the spot for fans of classic cars and anyone just interested in finding out more to come, hang and fuse,” Murph said. “We want Murpho’s Customs and Rods to be the true center of the custom car scene in Austin.”

Murpho’s Customs and Rods is opening next week and will have an official grand opening during the 10th Annual Lonestar Rod & Kustom Roundup along with huge bash on April 2nd to welcome the community to some cars, beer, hot dogs, music, and a good time. For more information about the shop, call 855-TX-MURPHOS or email

Liana Kay
Murpho’s Customs and Rods
Phone: 855-TX-MURPHOS

Races2U - Slot Car Track Brought to You!

By: motoraustin 10/25/2010 7:08:22 PM

Have you heard of Races2U? Check out their site. According to their blog, they will be at the Cars and Coffee show in Leander this Sunday October 31st.

See also article in Austin Business Journal

Pete "Hot Dog" Finlan at Speed Shop

By: motoraustin 6/4/2010 5:06:18 PM

June 7th-11th, Austin Speed Shop will have Pete "Hot Dog" Finlan from the West Coast to do some painting!

Austin Speed Shop Documentary

By: motoraustin 1/18/2010 8:00:00 AM

Austin Speed Shop from Rachael Schroeder on Vimeo.

This is an Austin Speed Shop documentary created by a group of University of Texas students for an Introduction to Documentary class. I say they all get A+ for this wonderful work! The group members involved in the documentary are Rachael Schroeder, Austin Culp, Tyler Williams, and Adam Yourist.

Each of the team members participated in filming and editing the entire production. Rachael was the sole photographer for the group. "One of our favorite parts were the interviews" said Rachael, "because the Speed Shop crew really showed their passion for their work through their answers. They were very excited to have us there and loved taking us around the shop to show us all the cool things they do with their cars."

No doubt that Piero De Luca, the shop manager of the Speed Shop at the time, got a kick out of participating in the student documentary. Piero is the owner of the Mad Fabricators Society Productions and has produced many independent hot rod videos such as the multiple volumes of "Mad Fabricators" and "The Kustom Photography of George Barris".

Luther's Open House Austin Texas

By: motoraustin 7/18/2009 8:00:00 AM

Editors Note: Luther's closed its physical store location on Congress in September 2010. According to their Facebook page, they are operating solely an online business.

"...the hot rod shop isn't always the best place to shop for clothes and accessories. That's where Luther's comes in."

luthers open house One of the things I enjoy about running MOTOR Austin, in addition to the cars, is meeting the people that make the world go around, from individuals that have a passion for customizing their cars, to the artists, mechanics, and hot rod shops that help make someone's vision become reality. But let's face it, the hot rod shop isn't always the best place to shop for clothing and accessories. That's where Luther's comes in.

Luther's, located on eclectic south Congress Avenue, is a men's and women's clothing and accessories boutique with rebellious hot rod style. You will find brands such as Redwing, Stronghold, Church, Pendleton, Deus ex machina, and more. Luther's also carries works from local artists such as Cindy (Crash) Raschke and Will Cascio. You can also get your t-shirt needs satisfied with brands such as Defend South Austin Originals, The Rodder's Journal, Rat Fink, Austin Speed Shop. Oh, and did I mention books and magazines? Yeah, you can get those too.

luthers open house

Cool product lines aside, Luther's is simply a feast for the eyes. From the hanging airplane and guitar to the neon art, one could probably spend hours just absorbing the atmosphere. And outside, the rustic brick storefront and glow of the Luther's neon sign fits well with the flavor of south Congress.

Luther's had an open house on July 17th to show off the store and promote an Indian Larry photo exhibit by photographer Timothy White. MOTOR Austin was there and you can enjoy some of the still shots in the MOTOR Austin Gallery.

If you missed the open house you can still catch the Indian Larry photography. The exhibit will run through September so check it out. All of the Indian Larry prints are available for sale.

Luther's is a must visit store for folks that enjoy hot rods and kulture. If you are visiting Austin from other lands or planning your visit to the next Lonestar Rod and Kustom Roundup, then you must put Luther's on your list of things to do and places to see.

>> Luther's - Visit the Luther's web site.

>> Gallery - Check out the gallery for Luthers Open House photos!